Asadong

Asadong อัสดง translates to “sunset” in Thai, a symbol of peace, tranquility, and the passage of time. The name is a homage to the stunning sunsets I’ve witnessed from one of the best vantage points in Bangkok—Wat Arun, or the Temple of Dawn, as the sun sets over the Chao Phraya River. Cruising along the river, you can see the silhouette of Wat Arun’s majestic architecture, shimmering against the golden hues of the setting sun. This view encapsulates the modest yet profound lifestyle of the people who live by the river—a lifestyle that has been passed down through generations, quietly observing the beauty of each new day ending.

It’s this Thai specialty coffeeblend of tradition, tranquility, and balance that inspired Asadong. This coffee is crafted to offer a comforting and harmonious cup, one that evokes the peaceful serenity of those sunsets, with both the bold richness of Brazil and the bright complexity of Thailand.