Vida Organic
About this Product
More than a saying, more than a coffee. Pura Vida is a way of life, our very favourite motto from Costa Rica. Ticos use Pura Vida to say hi, say bye and more importantly; everything’s good! To us it means clarity in contentment in the most raw of forms. No worries, no fuss, no stress. The act of being thankful for this simple life of ours.
The most common theory on the origin of the phrase comes from a Mexican movie by Gilberto Martínez Solares called ¡Pura vida! that came to Costa Rica 1956. In the film, the saying is used by the main character who remains optimistic, unflustered and upbeat, despite the unfortunate series of events that befall him. Although it took a little while to catch on, the phrase Pura Vida was being used nationwide by 1970.
Our nod to the Pura Vida lifestyle is this espresso blend, sourcing coffees from all over the world to find the best beans for our Vida Blend.
Expect notes of orange, hazelnut and caramel. A sense of clarity and an un-fussed pour.
We’re thrilled to share that Vida now carries Organic Certification from the Soil Association. This means every bean in Vida is grown sustainably, free from synthetic pesticides, herbicides, or GMOs. It’s a reflection of our commitment to both ethical sourcing and environmental stewardship, ensuring you can enjoy your coffee knowing it supports both people and planet.
Suggested espresso recipe:
Weight in - 18g
Weight out - 36g
Ratio - 1:2
Extraction time - 33 seconds
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