Goatherd Founders Club
About this Product
Goatherd Founders Club
Build the future of Goatherd with us
Includes exclusive Gesha on sign-up + 10% member discount from day one
Limited to 125 members — once it’s full, it’s closed
Help us build what’s next — and be part of it
This is a big step for us.
We’re investing in a new production roaster — the Roest P3000, a precision-built system designed to help us scale in a controlled, consistent way without compromising quality.
Importantly, this doesn’t mean moving away from what we do now.
We’ll still be roasting on our Aillio machines, continuing the small-batch approach that got us here.
The Roest simply allows us to ramp up production reliably, while keeping everything tasting exactly as it should.
Rather than taking on traditional finance, we wanted to build this with the people who already support what we do.
If you join, you’re not just buying coffee.
You’re helping us build the next stage of Goatherd.
What you get
On sign-up:
-
250g of limited release Gesha coffee, either
(natural or washed — selected at random from our current stock) -
Founders Club A6 print (800gsm)
(designed by UK illustrator Squidoodle, known for detailed hand-drawn artwork) - Exclusive Goatherd sticker
- 10% off all coffee from the day you join
Once the new roaster is installed:
- 12 months of coffee delivered monthly
- Choose your tier below
- Access to exclusive coffees not released publicly
-
Private Founders Club Facebook group
(help choose future coffees, share brew recipes, and give feedback) - Behind-the-scenes updates and roast insights
- Your name added to the roastery wall
- Your 10% member discount continues for the full 12 months
Choose your membership
500g per month — £250
- 500g of freshly roasted coffee every month for 12 months
- All Founders Club benefits included
1kg per month — £350
- 1kg of freshly roasted coffee every month for 12 months
- All Founders Club benefits included
Our plan:
We’ll keep everyone updated every step of the way.
- We aim to be fully funded within a few months
- With the new roaster by December 2026 or sooner
These are our targets — and we’ll be transparent with progress throughout.
Important details:
- Your welcome pack (Gesha, print, sticker) is sent shortly after sign-up
- Your 10% discount is active immediately
- Applies to coffee beans, ground coffee, and drip bags
- Your 12-month coffee subscription begins once the new roaster is installed (aiming for Dec or sooner)
- You’ll receive regular updates on timelines and progress
Regardless of how quickly we reach full funding, you will receive everything listed above.
Limited availability
We’re capping this at 125 members to make sure we can deliver it properly.
Once it’s full, it’s closed.
Shipping
All coffee is roasted to order and sent via Royal Mail Tracked 24.
Final note;
This is a big moment for us.
If you decide to join — thank you.
Your support genuinely helps us build something better, and we’ll make sure it shows in every bag we send.
Terms:
- The 10% member discount applies to coffee beans, ground coffee, and drip bags only
- Discount is valid from the date of purchase and expires 12 months from the delivery of your first monthly club order
- Founders Club welcome pack (Gesha, print, sticker) is dispatched shortly after sign-up
- Monthly coffee deliveries begin once the new roaster is installed
- Timelines provided are estimates, but all benefits listed will be honoured regardless of funding speed or installation timing
Pricing & Formats
| Format | Price |
|---|---|
| 500g / Let GoatHerd Choose / 12 months | £250.00 |
| 500g / Light Roast / 12 months | £250.00 |
| 500g / Medium Roast / 12 months | £250.00 |
| 500g / Dark Roast / 12 months | £250.00 |
| 1kg / Let GoatHerd Choose / 12 months | £350.00 |
| 1kg / Light Roast / 12 months | £350.00 |
| 1kg / Medium Roast / 12 months | £350.00 |
| 1kg / Dark Roast / 12 months | £350.00 |